General Assembly is proud to bring to you Tech Week 2023! This week-long free virtual event series explores workforce and technology trends that will shape the year ahead. This is your chance to stay ahead of the digital transformation and future-proof your career. Check out the rest of the series here.

No matter what industry you’re in, digital marketing is critical in connecting you with ideal customers. In an increasingly digital world, traditional advertising tactics alone just don’t cut it anymore.

This is especially true with the majority of people spending their time on the internet, in this day and age. Whether it’s reaching your customers through SEO & PPC, social media, or through email marketing, it’s important to meet your consumers where they are at. That’s why digital channels are a crucial way to generate leads and convert interest into customers.

In this session, we will guide you through the fundamental components of digital marketing, whether you’re a business owner or aspiring marketer. Learn how industry professionals use the Objective-First Framework to drive successful campaigns.