Having a great brand alone is no longer enough to help your product succeed. But without branding strategies and tactics to increase preference, it is harder than ever to stand out, especially in the food & beverage industry. Effective branding still gives you that extra edge to win. No, brand management is not dead, but some of the tools and techniques historically used to achieve branding goals may now be obsolete. 

Today, the fractured media environment requires new and creative ways to successfully keep your brands in front of consumers. Join us for a panel discussion about the new rules of marketing and brand management and learn to navigate this new world by seeing successful marketing by food and beverage companies both large and small. 

Join us* for cocktails and appetizers as our top-notch speakers provide an overview of the new rules of Brand Management as well as some real world examples of their experiences in branding their products and services effectively.