Upcoming events.
Setting Up a Business Operating System
Building a successful CPG brand takes more than just great products—it requires systems to manage inventory, orders, and day-to-day operations. In this webinar, we’ll walk through how to set up a business operating system that supports your brand’s growth and keeps things running smoothly. We’ll dive into Kaizntree’s operations software as a real-world example of how to centralize and streamline your operations—from inventory tracking to customer orders—so you can spend less time on admin and more time growing your business.
You’ll learn:
What a business operating system is and why it matters
How to align your team, tools, and workflows
Common mistakes brands make—and how to avoid them
A live walkthrough of Kaizntree’s platform in action
Whether you’re a startup or scaling brand, you’ll walk away with actionable steps and tools to get more organized.
Register now to join live and ask questions!
Presented by FoodBevy
WHO KNEW The Smartest People In The Room - Scott Liggett and Kevin Saunders Hayes
There's many things I love about presenting this series. But the single thing I love more than any other is discovering really cool people who have done a lot and have a lot to share....and bringing them to YOU. This episode is a perfect example and you won't want to miss it.
Scott Liggett is a national Emmy Award-winning music and audio producer whose extensive work has made a mark on television, film, and live performances. His extensive list of collaborators reads like a who's who of Hall of Famers such as Frank Sinatra, David Bowie, Bob Marley, The Carpenters, Van Morrison and many others. In TV/film, he's won numerous awards while working with a similar list of stars such as William Shatner, Howard Stern, Robert Goulet, Little Richard, Aaron Sorkin, Martin Short, Chelsea Handler, among others.
Kevin Saunders Hayes is also a creative polymath whose award winning works involve composing, songwriting, producing and directing. Kevin has scored over 50 feature films, including two Academy Award® nominated documentaries, and has been honored with a number of awards, including two 21st Century Filmmaker Awards for Excellence. And that is just the start of his list of credits and award winning projects.
Given the collective history these two guys have, just imagine the stories we will get to hear. I promise this will be the best hour of your week, and you will leave smarter and more inspired than you arrived.
Presented by WHO KNEW
Instagram Marketing for Your Business: Strategies for Promoting and Growing Your Brand
In this webinar, you will learn how to leverage Instagram's powerful platform to market and grow your business. We will explore the four key content formats on Instagram and show you how each can be strategically used to reach different audience segments and achieve specific marketing goals.
Our social media marketing expert will guide you through proven strategies for creating engaging content, optimizing your profile, and actively connecting with potential customers to drive meaningful business results.
A well-executed Instagram marketing strategy will help you:
Master all four Instagram formats: Feed posts, Stories, Reels, and Instagram Live
Create engaging content that resonates with your target audience
How to convert followers into qualified leads using effective interaction techniques
Align your Instagram presence with your overall brand identity
Optimize your profile to maximize visibility and attract your ideal customers
Presented by SCORE Mentors
How To Create A Marketing Plan For Your Small Business
In this webinar, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.
Our expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market, build brand awareness, and grow your business.
A well-executed marketing plan will help you:
Define your business strengths, weaknesses, opportunities and threats
Set goals for marketing your business
Define your target audience
Create your Unique Selling Proposition based on competitor analysis
Measure and optimize your marketing efforts
Define your brand with proper visuals and messaging
Determine the tools you will need to execute your marketing plan
Presented by SCORE Mentors
How to Build a Referral Network for Your Business
Are you tired of chasing new clients with expensive advertising and cold outreach? Many business owners struggle to generate consistent leads despite investing time and money in traditional marketing methods. Join our webinar to learn how to create a referral system that will bring in new leads without uncomfortable sales tactics or costly ad campaigns.
Our expert presenter will provide you with a proven 3-part referral system that turns friends, partners, and connections into enthusiastic promoters of your business. You'll learn how relationship-based marketing can transform your business growth strategy and provide a steady stream of clients who already trust you before your first conversation.
After this webinar, you'll be able to:
Convert friends, partners, and connections into enthusiastic advocates for your business
Reclaim your time and focus on serving your best clients while others do the "selling" for you
Position yourself as the recognized authority and go-to expert in your niche
Build meaningful business relationships that create mutual value
Measure and optimize your referral strategy for long-term success
Presented by SCORE Mentors
Creating a Personalized AI Marketing Agent for Your Business
AI can be a powerful tool for small businesses if used correctly. While beginners struggle with generic AI prompts and repetitive instructions, experts are creating customized AI agents that understand their business needs, remember important details, and handle complex tasks automatically.
In this webinar, you'll learn how to transform your basic AI tools into personalized digital assistants that truly work for your business. We'll break down the entire process into five simple, actionable steps that anyone can follow, regardless of technical experience.
Learning objectives:
Identify the tasks you want your AI assistant to handle in your business
Set up your assistant that understands your business, offers and brand
Test and refine your AI helper to improve its performance over time
Integrate your new assistant into daily workflows to save hours each week
Presented by SCORE Mentors
Streamline Your AI - Transforming LLMs into Efficient, Specialized Solutions
As artificial intelligence continues to evolve, organizations are finding out that bigger isn't always better when it comes to language models. This webinar will help business owners learn how to turn large language models (LLMs) into smaller, specialized models that deliver targeted performance at a fraction of the cost.
In this session, we'll explore techniques like knowledge distillation and model pruning to create more efficient AI solutions for your business. We'll discuss how these streamlined models can run more effectively on your devices, reducing costs while maintaining the intelligence and accuracy your business requires.
Learning Objectives:
Understanding the business case for model distillation versus large-scale deployments
Mastering knowledge distillation and pruning techniques for your specific use cases
Implementing specialized AI solutions within existing infrastructure constraints
Building a distributed AI strategy that scales across workstations
Presented by SCORE Mentors
The Fundamentals of Website Design - Turning Online Visitors Into Customers
In this webinar, you will learn how to transform your business website from a passive digital presence into an active customer acquisition tool. We will explore proven design strategies that drive conversions and demonstrate how effective website design directly impacts your bottom line.
Our expert presenter will show you how to turn your website into a powerful conversion tool that works for your business. From choosing the right website type to understanding the psychology behind online visitor engagement, we'll break down the essential design strategies into simple, actionable steps anyone can follow.
You'll learn the following:
The five critical website functions, from branding to lead generation
How to select the right website approach for your budget and needs
The psychology behind what makes a visitor stay or bounce
How to build instant trust through strategic design elements
How to Implement navigation systems that guide visitors toward conversion
Presented by SCORE Mentors
How to Conduct Keyword Research for Your Business Website
Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools.
Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes, exploring SERP (Search Engine Results Page) features, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge.
By the end of this session, you’ll know how to:
Use Google’s built-in keyword research tools
Target keywords locally, regionally, or nationally
Find gaps in featured results and dominate the SERP
Explore competitor keywords with Google’s developer tools
Identify the keywords driving traffic to your site
Presented by SCORE Mentors
Startups, Start your Engines!
Kicking off the 2025 Swimming with Narwhals Pitch Competition, we'll be joined by expert investors to explore what the current climate of investment looks like, how to make your startup stand out, and the ins and outs of pitching.
Bring your questions for an open Q&A session at the end of the event. Whether you're preparing to pitch or just looking for insight and inspiration, this is the starting line you don’t want to miss.
Attendees get early access to pitch competition applications!
Presented by Music Tectonics
Protecting the Future of Your Business: Questions That Entrepreneurs Should Consider When Starting up and Growing a Business
Presented by Robert Newton, MBA- Financial Planner, Prudential Advisors and Tom O’Grady- Associate Managing Director, Prudential Advisors
As an entrepreneur in the start-up and growth phase of your business, you have a lot to consider. Decisions made now in areas such as product/service strategy, organization structure, marketing, sales, hiring, benefits, legal and exit plan, will have a significant impact on future outcomes and long-term success. Join this webinar to learn how to navigate these critical decisions and about important considerations that impact your ability to protect, grow, thrive, and ultimately reach the long-term objectives of your venture.
Loans, Grants and Other Funding Options for Women-Owned Businesses
In this webinar, you'll learn about the funding landscape for women-owned businesses, including traditional bank loans, SBA options, crowdfunding strategies, grants, and much more.
In this session, you'll discover practical strategies for building business credit, creating compelling business plans, and establishing relationships with financial institutions. Our presenter will provide step-by-step guidance on accessing various funding sources and share an extensive resource list of grants, funding directories, and support networks specifically designed for women entrepreneurs.
Learning Objectives:
Learn about various funding options available
Discover how to use crowdfunding platforms effectively
Develop strategies for building business credit
Understand the importance of mentorship and networking in securing funding
Presented by SCORE Mentors
Webinar: Live Amazon Audit for CPG Brands
Join us for a hands-on session where Amazon experts will conduct real-time audits of Amazon product listings submitted by CPG brands. Whether you’re just getting started or looking to improve your performance, this webinar will uncover opportunities to boost visibility, conversion, and profitability on Amazon.
What to Expect:
Live audits of actual Amazon listings from participating brands
Actionable feedback on content, images, SEO, pricing, and more
Best practices for standing out in a competitive Amazon marketplace
Q&A session to get personalized tips from our experts
If you’re looking to scale your brand on Amazon or fix what’s not working, this is the session for you.
Presented by FoodBevy
Artist Careers in a parallel Universe
As music creation has been put in the hands of the masses, artists have new opportunities to monetize their talents.
Hear from expert creators who are leveraging new technologies, building brand relationships in this new landscape, and monetizing their networks. Hosted by Adam McHeffey, top marketing expert on musical instruments, music tech, and the creator economy.
Special Guests:
Clara Venice - Electronic artist, producer, and content creator
Vivek Agrawal - Songwriter, Bollywood mashup artist, and content creator
The Phronetic - Producer, multi-instrumentalist, singer, and rapper
Who should attend?
Companies that serve artists, connect to the creator economy, or use influencer marketing
Content creators and artists who want to future-proof their careers
Presented by Music Tectonics
How to Utilize AI in Content Marketing to Create and Optimize Your Content
AI is no longer the future of content marketing. These tools are being used right now and are transforming how we engage and connect with audiences. From brainstorming to execution, AI tools like ChatGPT and Canva have transformed how entrepreneurs, solopreneurs, and small business owners create engaging content faster and more affordably.
In this webinar, popular SCORE presenter Steve Strauss will show you how AI tools can help you create marketing content, like generating social media content, email newsletters, and even designing graphics.
Here's what you will learn:
Understand how AI can enhance your content marketing efforts
Learn about the top AI tools for writing, editing, and visual content creation
How to generate high-quality blog posts, social media updates, and emails using AI
Best practices and pitfalls when using AI
Presented by SCORE Mentors
The Google Ads Playbook: How to Advertise Your Business On Google
Google is the world's largest search engine and marketplace, which is why having a presence on Google and using platforms like Google Ads is essential for business growth and sustainability.
In this session, you'll learn how to use Google Ads to increase your visibility, attract qualified leads, and grow your business. Whether you're new to digital advertising or looking to optimize your existing campaigns, this webinar provides the practical knowledge and strategies to help you succeed.
What You'll Learn:
How to create and set up your Google Ads account from scratch
How to structure your campaign for success
Keyword research strategies
How to create high-converting ads that drive results
Presented by SCORE Mentors
WHO KNEW The Smartest People In The Room - Brad Parker and Paul Steele
Anybody who is effective in the music industry must constantly embrace and leverage "the hang". And you either know what this means or your don't. And I am pleased two present these two guys who have mastered the hang and you will learn a lot about this and other ideas that have helped them both achieve huge success.
Brad Parker is Festival Director at C3 Presents, which means he has his fingerprints all over some of the music industry's most important festivals- Bonnaroo, Lollapalooza, ACL and others. Trust me when I say this young man punches way above his weight class and I predict he will be running a major festival company one day. And nothing would please me more than putting him in such a job myself.
Paul Steele has two decades of diverse "been there, done that" experience in starting, growing and selling various ventures in the music industry. He is currently the Executive Partner at Triple 8 Management where he helps guide the careers of Drew Holcomb, Johnnyswim and many others. He is also a very successful founder and investor in numerous businesses including a label, bank and huge whiskey business among other ventures.
In addition to being super successful, these two guys are so grounded, self-aware and refreshingly humble. They embody the perfect example of nice guys do finish first. I promise this will be the best hour of your week, and you will leave smarter and more inspired than you arrived.
Presented by WHO KNEW
How to Optimize Your Google Business Profile to Boost Your Online Presence
Leveraging Google Business Profile (formerly Google My Business) ensures your business appears on Google Search and Maps and boosts your online visibility. However, simply having a profile isn't enough. If you want to rank higher in search results and attract more customers, you need to know how to optimize your profile.
In this webinar, our expert presenter will teach you how to create and manage your Google Business Profile. You'll learn how to improve your business descriptions and photos, establish a posting schedule, and respond thoughtfully to customer reviews. Take advantage of this opportunity to maximize your online presence and attract customers in your local community.
Here's what you'll learn:
Understanding what a Google Business Profile is and which businesses are eligible
Step-by-step guidance on creating and verifying your business profile through various methods
How to build a profile for service-area businesses without displaying your physical address
How to optimize your business information with descriptions, photos, videos, and business attributes
How to manage your business profile with regular updates, posts, offers, and events
Reading and responding to customer reviews and messages
Presented by SCORE Mentors
Webinar: Conversion-Driven Packaging: The Ultimate Guide to Boosting Sales (Live Packaging Audit) 2
Your packaging is your first sales tool. Is it working for you? Join us for a live packaging audit, where packaging expert Sanders from NUEX Creative will analyze your packaging design and share insights to improve visual appeal, messaging, and functionality to boost sales.
Register now to refine your packaging for better conversions!
Want your product packaging audited? Submit product page when you register.
Presented by FoodBevy
Future of Food: Cooking Up a Brand on TikTok
Join us for an insider conversation with Cameron Gould-Saltman, Head of Food & Beverage at TikTok, as he shares what it really takes for brands to break through and drive sales through TikTok. We'll dive into the key ingredients behind the next generation of brand success — from sparking discovery and building authentic engagement, to converting community into customers on TikTok shop. Whether you're building a brand, backing one, or simply curious about how TikTok is reshaping commerce, this session will deliver actionable insights on brand growth and selling in a content-first world. We'll wrap with an open Q&A, so come ready with your questions for Cameron.
Presented by Bluestein Ventures
Spotlight On Success: Insights To Grow Your Business
Presented by National Association of Women Business Owners (NAWBO) Chicago
This panel discussion features the NAWBO Chicago 2025 award winners: Jessica Freiburg, Anabel Lopez, Brooke Foley, Laurette Rondenet and Qiana Turner. These women business owners and trailblazers will share their journeys, lessons learned and the values that drive both their business success and their commitment to lifting others. From overcoming challenges to creating lasting impact, this panel is a celebration of leadership, service and the power of women supporting women. Don’t miss this powerful conversation with some of the most dynamic voices in the WBO community!
How to Utilize AI in Content Marketing to Create and Optimize Your Content
AI is no longer the future of content marketing. These tools are being used right now and are transforming how we engage and connect with audiences. From brainstorming to execution, AI tools like ChatGPT and Canva have transformed how entrepreneurs, solopreneurs, and small business owners create engaging content faster and more affordably.
In this webinar, popular SCORE presenter Steve Strauss will show you how AI tools can help you create marketing content, like generating social media content, email newsletters, and even designing graphics.
Here's what you will learn:
Understand how AI can enhance your content marketing efforts
Learn about the top AI tools for writing, editing, and visual content creation
How to generate high-quality blog posts, social media updates, and emails using AI
Best practices and pitfalls when using AI
Presented by SCORE Mentors
Access to Capital
Presented by Allies for Community Business (A4CB)
Allies for Community Business (A4CB) provides the capital, coaching, and connections entrepreneurs need to grow great businesses that create jobs and wealth in their communities. A4CB offers loans between $500 and $100,000 to early, emerging, and established businesses at fair prices. In addition, A4CB provides free coaching to anyone who wants to start or grow a business, and A4CB connects entrepreneurs to trusted partners that can help further. Join A4CB Director of Community Lending Yessenia Diaz De Leon to hear an overview of what is required to apply for a small business loan and details about A4CB’s business coaching service.
How to Write a One-Page Business Plan: A Step-by-Step Guide
In this webinar, you will learn to summarize your business concept into a one-page business plan. We'll also discuss how writing a one-page business plan can help you organize your ideas and allow you to be focused and concise about your business goals.
Our expert presenter will show you each element of the one-page business plan, including your business goals, value proposition, market strategy, target market, and more.
You'll learn the following:
The benefits of a one-page business plan vs. other business plans
Practical tips on writing a one-page business plan
How a one-page business plan can eliminate distractions and help you focus
The key elements of a one-page business plan
Presented by SCORE Mentors
INVESTING ESSENTIALS: LESSONS FROM FAILURE
Join the Polsky Center’s Investor in-Residence for private equity, Tim Kelly, MBA ’00, for an interactive workshop to discuss special topics in EQ.
Tim has been involved in private equity for nearly three decades in senior leadership and investment management roles with Allstate Insurance Company, Heller Financial, GE Capital, and Adams Street Partners. Tim began his career with Goldman Sachs & Co. in Chicago where he traded over-the-counter (OTC) securities and managed the office’s OTC market expansion efforts. He went on to manage billions of dollars in private equity related investment programs and to complete hundreds of successful international partnership and direct equity and fixed income investments. He is proud of an extensive global network of general and limited partner relationships he developed throughout his career as a result of his personable interaction style, objectivity and candor, and desire to help others succeed. His vast industry knowledge and experiences transcend finance, investments, law, international business, and complex capital formation structures.
Presented by Polsky Center for Entrepreneurship & Innovation
ENTREPRENEURSHIP THROUGH ACQUISITION (ETA) WORKSHOP: TECH STACK SETUP AND BEST PRACTICES
Join Skyler Almquist, Founder and Managing Partner of Alliance Growth Partners for an ETA Workshop on Tech Stack Setup & Best Practices. This session will provide essential insights into selecting, implementing, and optimizing the right technology tools to streamline operations, enhance efficiency, and support scalable growth. Don’t miss this opportunity to learn from an experienced industry leader and gain practical strategies to build a strong and effective tech infrastructure.
Presented by Polsky Center for Entrepreneurship & Innovation
WHO KNEW The Smartest People In The Room - Marc Caruso and Tony Alexander
Indie week in NYC is always one of the most important and favorite industry events of the entire year. And to get out in front of it this year, I am thrilled to present two people who represent the best of what the independent sector of the business represents.
Marc Caruso is the Co-Founder and CEO of Angry Mob Music. For the past 20 years, as an entrepreneur, composer, producer and Emmy-nominated music editor, he has been at the forefront of music publishing and rights administration. He is also Board Director and Past President of the Association of Independent Music Publishers (AIMP) Los Angeles Chapter.
Tony Alexander is the Co-Founder and President of Made In Memphis Entertainment. A modern day polymath, Tony is a tech entrepreneur, lawyer, teacher, philosopher and minister as well as an indie music mogul. A frequent speaker at leading industry events, Tony is quite familiar with being the smartest person in any room he enters.
These two guys have accomplished a lot and have plenty of wisdom to share. I promise this will be the best hour of your week. And you will leave smarter and more inspired than you arrived.
Presented by WHO Knew
The Next Evolution of Games
With the successes of “Pokémon Go” and “Beat Saber,” virtual and augmented reality games have proven their staying power—but what makes them successful, and what will convince more gamers to make the transition? While VR’s appeal is undeniable, skepticism remains due to hardware demands, limited game libraries, and its perception as a niche market. The latest data suggests that while VR engagement is rising, developers remain hesitant, citing concerns over market size. The Apple Vision Pro, despite its high-tech promise, has yet to significantly shift industry sentiment. Meanwhile, arcade gaming is experiencing a resurgence, driven by social and physical activity-based experiences—an indication that players crave interactive, shared gaming environments.
Balancing potential with current limitations, players continue to seek a truly massive multiplayer online (MMO) experience in virtual reality (VR)—a vision many associate with the concept of the Metaverse. Yet, no game has fully captured that elusive sense of scale and depth. To understand what could drive mass adoption, we look to perspectives from gamers, arcade experiences, immersive game rooms, streamers, and developers. Are players seeking social connectivity, compelling storylines, ease of adoption, or high-end aesthetics? The answer may determine the future of immersive gaming.
From Blueprint to Breakthrough: Scaling an Artist’s Success Story
Imagine an A&R signing an artist with a $1 million budget to boost their music career. What’s the next move? What about just $1,000? Success is more than merely marketing and cash – it’s about having a strategic outlook and effective execution. That was the case for GRAMMY-winner Mannywellz. In this real-life case study, hear and watch the team and masterminds behind the scenes craft his dream career by reverse-engineering his strategy using SMART goals. They’ll cover building custom vision boards, setting realistic target goals, where tech fits into the equation, and how to actively stay on track with making landmark moments happen in an artist’s career. At the end of the day, results come from preparation.
Presented by Music Biz
Unlocking Capital: How to Fund Your Business Growth
Attend our virtual Access to Capital business advising session with Pursuit Lending. Explore loan options, grants, and other funding opportunities. Gain valuable insights, ask your pressing questions, and take the next step toward financial success.
Presented by Pursuit Lending and BACP
Live Meta Ads Review for CPG Brands
Join us for an interactive session where AdCrunch Digital's experts will conduct live reviews of Meta (formerly Facebook) advertising campaigns submitted by CPG brands. Gain actionable insights to enhance your ad performance and drive growth.
What to Expect:
Real-time analysis of selected Meta ad campaigns from participating brands.
Expert feedback on ad creatives, targeting strategies, and messaging effectiveness.
Best practices for optimizing Meta ads to increase engagement and conversions.
Want your ad reviewed?
Create a Google Doc or Google Drive folder and include:
A screenshot or link to your Meta ad
Your campaign objective
Target audience details
Any questions or challenges you're facing
Presented by FoodBevy
Building Your Authentic Artist Brand
Being a producer / artist is about more than just your music - it’s about building your brand
Join us Monday April 28th as @gerardlongo12 from @umcworldwide shows us how to:
✅ Use your mission / vision to develop your brand
✅ Attract an audience & growth opportunities
✅ Build a sustainable, profitable creative ecosystem
Presented by UMC and DAWn Audio
Building Your Small Business Team
Learn how to maximize your business's potential by investing in the right tools and partners. Build your small business team for legal, financial, and management support. This webinar will also cover all of the free resources provided by the 8 Chicago Business Centers funded by the Department of Business Affairs and Consumer Protection.
Presented by Kylie Ruscheinski, Director of the Uptown Business Center and BACP
MMF-US Webinar: Money in the Bank: Navigating Royalties with The MLC
Join us for an insightful session featuring The MLC and business manager Cat Marcasciano, as we dive into the world of music royalties and how you can maximize your earnings. In this webinar, we’ll break down the complexities of mechanical licensing, share key strategies for navigating royalties and the financial aspects of the music industry, and discuss how The MLC is here to help creators, publishers, and administrators maximize their revenue streams.
Cat Marcasciano, a seasoned industry expert and business manager, will provide valuable insights into effectively managing royalties, blending a deep understanding of both the creative and financial landscapes, while The MLC will walk you through the resources, tools, and support available to ensure you’re receiving the royalties you’re entitled to. Whether you're just starting out in the music business or looking to optimize your current practices, this session will empower you with the essential knowledge to thrive.
WHO KNEW The Smartest People In The Room - Damon Whiteside and Kerri Fox-Metoyer
It's old home week for me as we present two of Nashville's finest humans and explore how one of them is over-seeing a major milestone for the organization he runs. These two combined have 60+ years of been there, done that in several of the entertainment industry's most important companies.
Damon Whiteside is the Chief Executive Officer of the Academy of Country Music, one of the two major trade organizations serving the country music industry. Since taking over the top job in 2019, Damon has led the organization thru dramatic growth, culminating in this year's 60th year anniversary. A native of Southern California, he has spent his 30+ year career in music, film, television, live entertainment, Broadway and retail.
Kerri Fox-Metoyer is the Head of Entertainment at GABB Wireless, which is the leading tech platform designed to keep kids safe online. A music industry "lifer", Kerri has held key executive jobs in major companies including EMI, Disney, Sony and APA.
Please join us for what will be the best hour of your week. I promise you will leave smarter and more inspired than you arrived.
Presented by WHO KNEW
Automating Your Fan Business with AI
The future of the music industry lies in automation, and AI-powered tools are transforming how artists engage with fans and generate revenue. In this session, SymphonyOS will break down the evolving landscape of fan-driven businesses, exploring how centralized data and automation can help artists scale efficiently. We’ll dive into real-world strategies for monetizing pre-saves, optimizing e-commerce, and leveraging AI-driven marketing tools like email and SMS automation. Join us to discover how innovation can empower artists to build sustainable, always-on businesses while staying in control of their audience and data.
Presented by Music Biz
Transform Your Dream Into a Real Start-Up
Do you have what it takes to start and run a successful business? If so, do you know what the start-up journey is like? Or what initial steps you need to take? This webinar will help you assess your prospects, give you the initial direction you need, and inspire you to move forward to realize your dream. The webinar will also cover pricing, promotion, competition and marketing to give you a competitive edge. Topics Covered in the Start-up Webinar include: identifying successful traits, assessing your journey, navigating organization and regulations, gauging market potential and avoiding failure.
Presented by Score Chicago and
ENTREPRENEURSHIP THROUGH ACQUISITION (ETA) WORKSHOP: TECH STACK SETUP AND BEST PRACTICES
Join Skyler Almquist, Founder and Managing Partner of Alliance Growth Partners for an ETA Workshop on Tech Stack Setup & Best Practices. This session will provide essential insights into selecting, implementing, and optimizing the right technology tools to streamline operations, enhance efficiency, and support scalable growth. Don’t miss this opportunity to learn from an experienced industry leader and gain practical strategies to build a strong and effective tech infrastructure.
Presented by Polsky Center for Entrepreneurship & Innovation
What Makes News in Music Tech
What does it take to see your company name in the headline of a trusted music or tech publication? Go behind the scenes to understand how journalists and editors work, what gets their attention, and what happens next.
Find out what's changing as the media landscape shifts, and why advertising (paid media) and news coverage (earned media) need each other.
We'll cover everything from how to make a pitch to getting the most out of your press after it lands.
Presented by Music Tectonics
ENTREPRENEURSHIP ESSENTIALS (E2): FUNDRAISING FOR NON-TECHNICAL FOUNDERS WITH SOPHIA MATVEEVA
Join the Polsky Center and Sophia Matveeva, CEO & founder of Tech For Non-Techies, for an informative workshop on Fundraising for Non-Technical Founders. Investors are often skeptical about tech ventures run by non-technical founders – but don’t find this discouraging! In this session you will learn the methods Sophia used to raise $1 million from angel investors, the difference between product founders and technical founders, and how to mitigate investor concerns and position yourself for success.
This workshop builds on content in Sophia’s E2 “Tech for Non-Technical Founders.”
Presented by Polsky Center for Entrepreneurship & Innovation