Opportunities for independent artists to reach the masses and achieve success without relying on the mainstream music industry have never been greater, but this expansion has come at a price. The relentless flood of new releases into the marketplace has created a massive surplus of content, resulting in a decrease in the overall value of music. How does this trend affect independent artists in the sync marketplace? Our panel will discuss the evolution of sync over the past decade and where things are headed in the future.
Meet your panelists
Moderator //
Jon Mizrachi is the Sr. Director, Sync Licensing, Bodega.
Jon Mizrachi is the Sr. Director, Sync Licensing, Bodega.
Music Supervisor Christine Greene Roe is part of the creative team for many acclaimed television and film projects. Christine has contributed to award winning and critically acclaimed projects such as Moonlight (A24), Fargo (FX), The Handmaid’s Tale (Hulu), Counterpart (Starz), and The Act (Hulu). She has co-supervised films such as The Miseducation of Cameron Post, which won the Sundance Grand Jury Prize and Alex Strangelove, produced by Red Hour Films for Netflix. Her most recent projects are Shrill (Hulu), Homecoming (Amazon), For All Mankind (Apple TV+), Snowfall (FX), and Eliza Hittman’s new film Never, Rarely, Sometimes, Always, which won the Sundance Special Jury award and the Silver Bear Grand Jury Prize at the Berlin International Film Festival.
Music supervisor and coordinator Andrew Brady has helped shape the soundtracks of dozens of television and film projects, working closely with music supervisors Maggie Phillips and Christine Greene Roe at Deep Cut Music. Andrew recently co-supervised Netflix’s Emmy-winning, YA show TRINKETS, creating a rich, indie rock soundscape that won the heart of teens worldwide. He also has coordinated with Phillips on numerous acclaimed shows, including FARGO, MR. ROBOT, THE HANDMAIDS TALE, SHRILL and many more. In his free time, he enjoys going to concerts and spending time with his Chihuahua, Ms. Peanut.
Danielle Toporoff is a music supervisor and sync licensing professional based in New York City. She earned a B.S. in Music Industry from Northeastern University while interning at studios and record labels such as Matador, Columbia, and BBE in London. After co-founding Balcony TV NYC, she focused on sync licensing and publishing administration at Wonderlous Music, later moving to ABKCO Music & Records, where she served as Associate Director of Licensing for artist catalogs including The Rolling Stones and Sam Cooke. Danielle is currently a Senior Producer and Music Supervisor at the creative music house Squeak E Clean Studios, managing partnerships with agencies and brands like Adidas, Google, Square, Lexus, and Facebook, whose needs range from music supervision and original composition, to artist partnerships and sonic branding.
