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The Latin American music consumer is more passionate and engaged than any other music consumer in the world. Learn best practices and how to increase the reach of your releases in this emerging market from the leading curators and marketers in the game.

In this panel you will learn:

  • What are curators and retailers are looking for in placement opportunities?
  • How your marketing plan should be structured in order to develop these voracious consumers?
  • Trends in emerging territories and technology



Moderator // 
Janette Berrios is Symphonic’s Head of Corporate Marketing.
Adel Hattem is CEO and Founder of DMusicMarketing, an agency that develops non-latin talent in the Latin American market. A bicultural marketing specialist with 20+ years of experience in the music industry, she held senior positions with industry giants before founding DMM in 2013. She worked as Marketing Director for Universal Music Mexico, Vice President of Marketing for Latin America at EMI and Marketing Manager at BMG Entertainment. While working with the majors, Adel helped develop and set a footprint in the market for talent such as Arctic Monkeys, Placebo, Coldplay, Robbie Williams, David Guetta, Norah Jones, and Katy Perry, among others.
Victor Roque Jr, Born in NY / Raised in Puerto Rico with 20 Years of experience in the music industry as Musician, Producer, Event marketing and promotion. From 2006 to 2010 worked and produced for artist such as Don Omar, Zion y Lennox, Jowell y Randy and more. From 2013 to 2016 worked as brand manager for Panamerican grain (Gasolina Drink & Arroz Rico) in Northeast US territory managing sales and marketing for the company. For the past 4 years been working for the biggest Latino owned radio station network in USA as Marking director of Digital division content platform LaMusica. 
Andrea Barbosa has been working with music for over 10 years, beginning as a music journalist, then hopping on to synchronization in Publishing to finally choosing to stay in the music streaming services world. Today, she manages the relationships with music labels and artists for YouTube Music in Mexico and Colombia, based in Mexico City.
With over 20 years of experience in the Latin music ecosystem, Marcos Juárez has been heading up the Latin division at Pandora for the past 8 years. A four-time Billboard Latin Power Player, Mr. Juárez is considered one of the leaders in editorial and programmatic work in the Latin digital music space and has worked tirelessly to ensure that the ever-shifting Latin audience in the United States is reflected in the programming on Pandora. In bridging the chasm between audience, artist and industry, Mr. Juárez has found success in allowing culture to dictate the direction of Latin initiatives at Pandora, with the streaming platform being widely regarded as the top digital destination for exploring the diversity of Latin music.
Event Details
11. 10. 2020
1:30 pm - 2:30 pm