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(WEBINAR) Virtual Music Industry Sessions: Diverse and Integrated Digital Marketing Strategy – What Does That Look Like Today?

Join us as we explore digital strategy and discuss why it is essential that artists think beyond the “one bullet.”  How can you earn the attention of curators and editors. In this panel you will learn:

  • Engagement tools and techniques
  • Genuine, intentional, techniques of use of social media platforms
  • Experiential marketing
  • Thoughtful calendaring of release schedule
  • Digital advertising: Spend, but Spend wisely
  • Publicity / PR: Is there a story to share?  Who wants to hear it



Moderator // 
Michael Burrows is Symphonic’s Head of Client Marketing.

As the VP of Marketing and Business Development at The Syndicate, Marni Wandner oversees the department’s campaigns involving social media, digital activations, strategic partnerships, advertising, and more. Prior to her current position, Marni was the president and founder of Sneak Attack Media, which was acquired by The Syndicate in 2018.

Michael Corcoran began his music career booking bands at Villanova University in the mid-1990’s. Upon graduation, a 7 year journey on the road followed with tour and production management gigs for Guster, Ben Kweller, Phantom Planet and others. Over the next 13 years, Michael worked with such artists as Alison Krauss, Michael Franti, Alexi Murdoch, and Jars of Clay at Nettwerk Management and Borman Entertainment. In 2017, Michael joined mTheory Nashville as EVP of Marketing and has been helping build out planning and marketing for artists like Kacey Musgraves, Cassadee Pope and Trace Adkins.
Andrew has been involved in digital advertising for the better part of 2 decades and has been involved in the music industry since 2009. He’s worked on advertising campaigns for artists, venues, and major music festivals along the way. His passion for advertising comes from achieving goals and receiving high-quality results for his clients.
Corey is the Director of Client Services at Prior to her current position, she was the Head of Digital for Revelation Management a division of Red Light ManagementHead of Marketing for bitbird, and a Digital Strategist and Developer for The Collective.
Event Details
11. 10. 2020
11:00 am - 12:00 pm