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(WEBINAR) Tour:Smart – Merchandise: The Engine

Dive into merchandising with Martin Atkins — Author of Tour:Smart, Band:Smart, and Welcome to the Music Business You’re F***ed!

About this event

When I see a band that I like, especially if I know they are in a van and struggling, I want to go buy the album and a shirt. If that stuff isn’t there – or the person they have doing it is at the bar or someplace else – then I feel kind of cheated. Maybe that’s just me, but I think that this is a circle of support. It’s not just about the music or the money, it’s about people.

Your job is to make sure that you are creating merchandise to complete the circle.

None of this is about money. It’s about momentum and the ability for you to do the most cool and important thing: make music, communicate with people, and keep it going. It all needs money. The vehicle (literally and figuratively) needs fuel, and if you use merchandise as the tool that it is it will keep it all moving. I can show you some simple ways to make sure that when you complete this circle you’ll be able to make your mark and come back to a better show the next time you’re in town.


Event Details
12. 13. 2021
6:00 pm - 9:00 pm