Vinyl has seen astonishing growth over the past decade with revenue growing nearly eight-fold between 2011 and 2021. Outside of sales figures, little was known about the reasons for vinyl’s resurgence, at least from a consumer perspective. MusicWatch partnered with the RIAA and Music Biz to conduct a consumer study to learn the drivers of the vinyl renaissance. Russ Crupnick, Managing Partner of MusicWatch, will share the key findings and provide a perspective on the future of the format.
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