COVID-19 has put marketers in the spotlight. Their contributions have helped elevate brand and sales pipeline at many companies. Some of the most successful marketing strategies during this crisis response offer still more: a blueprint for effective marketing.
The big picture? Just as COVID-19 has accelerated trends toward remote work and greater automation in the economy as a whole, it has also accelerated trends to modernize the marketing function: with more technology, greater agility, and closer collaboration with other functions. In this webinar, Matthew will discuss concrete ways to make that modernization work — and prove that it’s working.
- See how technology can support both marketing agility and better communicate its value to other stakeholders
- Understand how COVID-19 can empower marketers to deliver long-desired changes to their function or agency
- Learn how COVID-19–related marketing can combine centralization and personalization — cutting costs and increasing its impact