Loading Events
  • This event has passed.

(Webinar) Pitch Perfect: How to Brand Yourself Authentically

About This Event

What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen.

Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you’re good at and what makes you different from others saying the same thing.

In this event, our panellists will share tactical ways professionals can get the word out about what they do in an authentic way.


  • Communicate your ‘elevator pitch’
  • Identify opportunities for showing the wider team the value you add at work
  • Articulate what makes you different to others professionals in your field
  • Get noticed at work and within the wider industry

About the Instructor

Alan Rutter Photo

Founder, Fire Plus Algebra

Alan Rutter is the founder of Fire Plus Algebra. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair, and Vogue in the UK, and has been working with Conde Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Until November 2014, he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients, including Capita, the Financial Conduct Authority, the Home Office, Novartis, Haringey Council, and Gloucestershire Police Constabulary. Previously, Alan was the Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. He has over 10 years previous experience of working for magazines, both online and in print.

Dasha Dollar-Smirnova Photo

Public speaking and vocal coach

After training as an actress, Dasha helped to found one of UK’s fastest growing advertising agencies, Hogarth Worldwide. She has worked with some of the world’s biggest brands, including Apple, Nike and Starbucks and has played a pivotal role in building key relationships throughout the business.

Dasha puts her unique mix of experience of the creative and corporate industries to great use as CEO and Founder of Frog Talk. She personally runs bespoke training for a variety of high-profile individuals, groups and corporate clients, as well as continuing her work in the showbiz industry, where her services are in demand for vocal coaching and specialist dialect work.

Recently, as well as private speaker training, Dasha has been working with the cast of the highly acclaimed West End hit ‘Travesties’.

Svenja Groll Photo

Tech Recruiter, Infobip

Svenja Groll is an experienced HR professional, so far having spent her private and professional life in five different countries – and counting. She is passionate about People and Culture related topics in the Corporate World / Tech Industry and how they constantly evolve over time.

Currently, Svenja is a Tech Recruiter in charge of Talent Acquisition across Europe at Infobip Ltd., a Global Leader in Omni Channel Engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication, and security. Before moving to the UK and to this role within the SaaS/ CPaaS industry, Svenja has gained professional experience in different roles in Talent Acquisition and HR Business Partnering in the FMCG industry based in Luxembourg and Germany.


Event Details
11. 02. 2022
1:00 pm - 2:00 pm