What’s old is new again, and music videos are making a comeback on TV thanks to the wealth of connected television providers making it easier than ever for consumers to access content. However, while TV offers the biggest, cinematic music video viewing experience for fans, the TV screen’s potential for artists is still to be fully realized, including generating incremental revenue for artists at all stages of their career. Over the last few years, Vevo has been at the center of this trend building a global network of partners, harnessing this screen for the music industry. The smart TV offers artists a new internet-enabled platform to connect with audiences and build fan bases through sight, sound and motion.
