More than Clicks: Creating a Marketing Budget that leads to Sales & Profit
Many Digital Marketers think about Marketing in terms of metrics like clicks, shares, or even visits to a page, while those metrics are helpful, there is a gap in communication between the Digital Marketers and their clients, business owners or even investors who view business in terms of revenue, expenses and profits. In this webinar, you will learn to identify, understand and communicate the role your marketing tactics play in driving revenue and profitability at a desired budget level.
You will specifically learn how to:
Adopt an investment / “play to win” mindset and approach to marketing that leads to greater ROI
Connect the dots between soft metrics (i.e. Link clicks) to more tangible metrics like revenue and profit.
Identify and use the proper benchmarks for performance forecasting
Create a budget and forecast your results
Register directly here https://bit.ly/37jsiha
Salim is a highly sought Global Marketing leader with over a decade of experience turning around declining sales; increasing consumer engagement in stale and mature categories; and, delivering double-digit growth in revenue and unprecedented gains in profit for a number of Fortune 500 brands including: Jameson Irish Whiskey, Axe, Kotex and smaller niche brands, Non-Profits and Start-ups. Salim is a Distinguished Digital Marketing Instructor at General Assembly NYC and is now the Founder and CEO of Find Your Plug LLC, which is a Full Service Digital Marketing agency specializing in SEO and Content marketing strategies that help brands breakthrough points of stagnation, increase site visitors, leads and overall relevance.