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(WEBINAR) Metadata Uses for Music Video

Vevo, the world’s largest music video network, is utilizing various metadata points to segment its dynamic and diverse library of music videos to further analyze how fans are engaging with Vevo content. More specifically, metadata helps Vevo identify viewership trends that can help inform music label partners around strategic promotional aspects of their music videos releases, while also coinciding with advertisers’ goals for running campaigns throughout Vevo’s vast network. These insights can provide Vevo with an understanding about which emotions a music video can invoke, track viewership with key cultural moments or current events, or help anticipate which music videos will go viral.

Hear from Sarah Hall, Manager, Growth Strategy, Artists & Label Relations, Vevo, and Andrea Zapata, VP of West Coast Sales, Vevo, on how Vevo is creating proprietary metadata fields and enhancing existing metadata to augment its catalog, as well as its future plans around metadata.

Event Details
05. 20. 2021
1:00 pm - 2:00 pm
Free