Millennials have as much as $200 billion in buying power as they enter their peak earning and spending years and gen Z is close to follow. Love it or loathe it, your future depends on your ability to successfully connect with them—which goes far beyond having a Twitter account and a flashy advertising campaign.
This presentation provides an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.
- Understand the differences between millennials and gen Z
- Understand key drivers of Brand LoveⓇ
- Why the 17 United Nations Sustainable Development Goals matter to discerning consumers
- Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity
In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands.
Register Here: https://www.ana.net/webinars/register/id/COMWW-200506