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Christopher Melotti Photo

Marketing, Social Media and Copywriting Aficionado, Founder of Melotti Media

Arielle Bowers Photo

Founder & Executive Producer, Two Giraffes

Kristin Hancock Photo

Director, Font & Swatch

Mike Sandys Photo

Managing Director, Oddball Marketing

About This Event

2020 has been a tough one for everyone- including businesses of all industries. So, how do we use marketing to kick-start the new year? What actions can businesses take?

In this panel chat, four leading Marketing professionals, known as the 4Marketers, will discuss practical ideas to spark creativity and provide real suggestions to consider when devising your Marketing Plan for 2021. This is perfect for business owners, marketing managers and marketing professionals who are looking for inspiration and a fresh perspective on where to take their promotional strategies in the near year.


  • Look at the current state of business and marketing in 2020
  • Learn more about predictions for 2021
  • Gain insights into key marketing trends
  • Be inspired by practical marketing suggestions
  • Ask questions of the panel



This is a session for beginners; no prior knowledge is required.


We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.


Please Note

  • This session is taken completely online.
  • You will need a computer and a strong internet connection.
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance – keep an eye on your inbox

Please contact or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.

About the Panelists

Christopher Melotti Photo

Marketing, Social Media and Copywriting Aficionado,
Founder of Melotti Media

Christopher Melotti is a Marketing Consultant and Content Copywriting Aficionado who lives by the motto “Continually challenge, consistently grow, constantly humbled, confidently show.” He owns his own Copywriting and Marketing business, Melotti Media (, where he and his team work with a wide range of clients from Insurance to Real Estate, Creative Agency, Web Design, Logistics, Financial, AI and more. He also runs, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017 (amongst many others).

Christopher possesses a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

Arielle Bowers Photo

Founder & Executive Producer,
Two Giraffes

Arielle Bowers is an award-winning Senior Creative Producer with over 15 years’ experience in the film and media industry. Arielle is originally from Los Angeles, California where she worked on some of the highest-rated live events in Hollywood, such as the MTV Movie Awards, the Emmy’s, VH1 Video Music Awards, X-Games & People’s Choice Awards. She also worked on other popular shows such The Voice and Behind the Music.

Bitten by the travel bug, Arielle left Hollywood to produce and direct the international travel show Chasing the World, which picked up awards from the ITV Film Festival, featured at Cannes Film festival and has been broadcast on streaming channels in both live action and Virtual Reality.

Arielle has been based in Australia for eight years, producing high-end marketing and advertising content, docu-series and social change films for some of the most recognised brands and Not For Profits in Australia. Since then, she’s formed strong bonds with some of the most talented directors, cinematographers, VR specialists, editors, colourists, sound engineers that Australia has to offer.

Arielle Bowers now uses her vast skills, knowledge and connections to run Two Giraffes, a full-service video production and animation studio, creating engaging stories for companies like UNSW, Westpac, Lenovo, Transport for NSW and many more.

Kristin Hancock Photo

Font & Swatch

Kristin is husband to Sarah and father to three daughters. He holds a Bachelor of Business from ACU and Master of Commerce from Sydney University. Kristin lived and worked in the UK for 15years before returning with his family to Australia in 2011. He spent 14 years working with Pricewaterhouse Coopers before moving to the private sector where he has worked for listed and private equity-backed businesses. Kristin has held multiple Senior Executive and Director roles.

In 2016 Kristin joined Font & Swatch to pursue his passion for branding and creative design and for owning and shaping his own business.

Mike Sandys Photo

Managing Director,
Oddball Marketing

Mike Sandys is the managing director of Oddball Marketing. A marketing agency that helps its clients stand out from the competition and 10x their revenues. Unlike the ol’ days, Marketing these days can be tracked, measured and analysed to deliver the best results. At Oddball, they focus their customers’ marketing budget on activities that deliver the best ‘bang for buck’.

Mike has spent the last 16 years in Marketing. Starting off in data analysis and then moving into market research, Mike built a solid ground game in the numbers behind marketing. It’s how he started measuring the performance of marketing efforts and identifying the channels that delivered the best results.

He is passionate about marketing and is driven to understand consumer behaviour and how we are influenced to make purchasing decisions. It’s the mix of art and science that drives him to create marketing campaigns that continually deliver better results. It’s this knowledge that is at the core of Oddball’s marketing campaigns and why they achieve such amazing results.

Event Details
11. 09. 2020
1:00 am - 2:30 am