As third party data becomes increasingly unreliable (and even more difficult to actually use), Mandolin and their partners are on a mission to help artists connect directly with their fans. Join the conversation between Mandolin’s Evelyn Thompson, (Vice President, Marketing) and Mike Kopp (Artist Manager) as they discuss new tactics to engage fans in the future of artist marketing.
Evelyn Thompson, Vice President, Marketing at Mandolin
Having led marketing teams at companies like Ticketmaster and FELD Entertainment, Evelyn is a passionate marketing leader who blends data and brand to delight fans and clients. Her entertainment marketing expertise helps Mandolin build a platform optimized for partner’ success.
Mike Kopp, Artist Manager
Mike Kopp has over 35 years of strategic management, marketing and communications expertise honed on the front lines of music, politics and business, with clients that have included artists, Members of Congress, publicly traded and privately held corporations, the NFL and the NBA, as well as numerous regional companies and institutions. A veteran of more than 250 political and civic campaigns on the national and local levels, he served as press secretary to former Vice President Al Gore for nearly a decade.
In the music arena, Mike currently manages multi-platinum selling artist Ben Folds, serves on the Board of the Americana Music Association, is a member of the Recording Academy, and was the founding President of the Music Industry Coalition, Nashville’s first grassroots organization to serve as a voice for working music industry professionals on issues that impact our music heritage and culture.
As a political and civic activist, he continues to advise political candidates and campaigns, served on the Arts Policy Committee for President Biden’s 2020 Transition Team, and is on the Board of the national Arts Action Fund which advocates for arts funding.