OTT brands are inflicting significant psychological strain on their subscribers, causing them to disconnect completely or trigger child-like emotions that become hard to contain. These findings, from a new ground-breaking study by Singula Decisions and QualiProjects, is evident during the financial stages of the customer relationship. And is significantly damaging a brands opportunity to grow.
In this webinar, the second in a series of three, we will explore the psychological and emotional dynamics at play when subscribers interact with brands during the billing, upgrade and downgrade phases of the customer journey.
Among the many benefits of attending this live webinar, you will:
– Understand the hidden triggers and fears subscribers have around money
– Know how to surprise customers to increase upgrades and loyalty
– Receive five best practices to build and protect revenue per user
Join Colin Dixon, Founder and Chief Analyst at nScreenMedia and Bhavesh Vaghela, CEO at Singula Decisions as they discuss the Psychology of the Subscriber and how it impacts the growth of a subscription service.
This live webcast is brought to you by Singula Decisions in partnership with nScreenMedia and Digital Media Wire as part of the Let’s DEW Lunch webinar series.