With a growing population and a strong attachment to their roots, Hispanics are asserting their cultural influence and carving a space for themselves in the U.S.
They are living “La Nueva Mezcla”, a “New Mix” of cultural traditions, experiences, and values reflective of a life between two worlds. Join Claudia Oddo from Pandora to dive into the diversity and complexity of the growing U.S. Hispanic segment. Findings from Pandora’s recent Soundboard study and trends impacting consumer behavior will be shared, including the role of language in media, and the power of Latin music and what it tells us about Hispanic consumers today.
Speaker: Claudia Oddo, Audience Marketing at Pandora Music
Claudia Oddo covers Audience Marketing at Pandora in New York City. Following a career built in diversity and inclusion with a dedicated focus on Latin music, her current role focuses on educating the market by utilizing her skillset of understanding consumer behavior, data, and authentic cultural storytelling.