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(WEBINAR) Know Your Category & Customer: Learn What Grocery Retailers Want in a Sell Story

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P’s (Product, Price, Promotion, and Placement), and category solution ideas. You will learn…

  1. What syndicated and primary consumer insights you need to be respected as the expert in your category
  2. How to structure a cohesive story inclusive of the 4P’s
  3. Unique category solutions/merchandising ideas that will impress a buyer

About the Presenter:

Laurie Parfitt is a seasoned Marketing & Category Management Executive with extensive experience in brand strategy, activation, assortment optimization, category strategy, planogram support, and consumer insights through her experience at Kraft Foods, Jim Beam, Topco, Mizkan (Ragu & Bertolli) and Mission Dispensaries. She has worked with Grocery, Mass, Club, Drug, and Dollar chains across the country, as well as with local, independent, and non-chain sellers. She brings extensive experience with Nielsen, IRI, Mintel, Spectra, MarketTrack, InfoScout Omni-Panel, Homescan Panel, primary consumer research and JDA as well as Apollo. She is skilled in using data to develop shelving, category strategy, and customer sell stories.



Event Details
06. 03. 2020
1:00 pm - 2:00 pm
The Hatchery