11:00 AM CST: Music Tech Pivots: Now or Never

In the initial days of the 2020 pandemic, our jaws dropped to the floor as we tried to make sense of what was going on. But even within externally forced restrictions, new opportunities present themselves. What pivots are our music tech colleagues taking to address the needs of this new emerging world? Which areas are hot new? Will any of these changes stay once things get back to normal. Join this conversation about what is on the horizon and what music experiences will be changed forever more. Hear the latest about live streaming, ticketing, marketing, remote collaboration, and online community building, plus more! Registration for forum required at: https://www.eventbrite.com/e/isolate-or-innovate-a-music-tectonics-forum-for-pivots-adjustments-and-doubling-down-tickets-104059356336

12:00 PM CST: What’s Hot During the Crisis

Don’t assume that all music tech developments have been put on hold during the pandemic: crisis can create new and urgent opportunities, and shift the landscape for future ventures. Hear from four well-loved music tech advisors in the know about what areas they think are hot and relevant now and will lead to opportunities even after COVID-19 is under control. Registration for forum required at: https://www.eventbrite.com/e/isolate-or-innovate-a-music-tectonics-forum-for-pivots-adjustments-and-doubling-down-tickets-104059356336

1:00 PM CST: Label and Artist Marketing Tricks During a Crisis

Don’t let the worldwide pandemic stop you from engaging with your potential fans. Whether you are running a label, managing artists, or releasing your own music, stop by for some marketing tricks to help you leapfrog the challenges of the COVID-19 crisis. This session is focused on practical tips you can implement right away ranging from leveraging data to what is trending on social media. Jump in and hear from some pros who are at the leading edge of trying out new marketing tactics every day. Registration for forum required at: https://www.eventbrite.com/e/isolate-or-innovate-a-music-tectonics-forum-for-pivots-adjustments-and-doubling-down-tickets-104059356336

2:00 PM CST: Music Tech PR: What’s Your Narrative

Can you believe that since the launch of the Music Tectonics Conference and Podcast, organizers rock paper scissors have never presented on their own expertise: music tech PR?! This is your chance to hear how they help music tech companies build the stories they tell to get maximum impact with the media and with potential users, clients, or customers. In addition to discussing story discovery and attention-building, hear what stories are most effective during the worldwide pandemic. Registration for forum required at: https://www.eventbrite.com/e/isolate-or-innovate-a-music-tectonics-forum-for-pivots-adjustments-and-doubling-down-tickets-104059356336

3:00 PM CST: Streaming in Crisis: Will There be a Downturn

Read the music trade publications and you will see that so many possibilities have been reported on: radio is up, video is up, video providers are running out of content, streaming is up, streaming is down, subscriptions will decline, subscriptions will sustain… and on and on. Join this analytics wizard and data innovator to find out what’s really happening. Registration for forum required at: https://www.eventbrite.com/e/isolate-or-innovate-a-music-tectonics-forum-for-pivots-adjustments-and-doubling-down-tickets-104059356336

4:00 PM CST: Closing Party/Instrument Demos and Dance Party

We kick off our closing party with a chance to hear musical demos on some cutting edge tech. And then we round out Isolate or Innovate with a Zoom dance party. Crazy pants will be there! Will you?!