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(WEBINAR) Intro to User Research

Developing a deep understanding of users’ behavior, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. That’s where user research comes in.

In this free, two-hour livestream, we’ll cover when and why to do user research, look at different UX research types, and review common research methods and mistakes. Then, see how your new found user research skills apply to a real-world case study. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to conduct meaningful user research!

What will the livestream learning experience be like?

  • Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
  • Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

  • Get an introduction to user research methods, including ethnographic methods and customer interviews.
  • Learn about Interviewing exercises to gather observations.
  • Discover sense-making activities to understand research findings from multiple angles.
  • Practice an exercise to isolate key pain points and frame design opportunities.

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

Preparation

  • This class is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a link to the platform on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

About the Instructor

Elizé Todd Photo


UX Design Strategist and Content Creator, Elizé UX

After completing the User Experience Design Immersive course in 2015, Elize became a UX director at a digital marketing agency within 1 year and a co-founder of a UX design agency within 2 years. Now, she creates content that helps emerging designers learn how to expedite their careers. Her past clients include Adobe, USA Today Network, Papyrus, and Robert Half.

Her goal is to make UX accessible to everyone, because it’s the job of every person in an organization to care about the user’s experience. Elize loves helping others gain confidence and take action in their lives.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

REGISTER

Event Details
02. 17. 2022
5:00 pm - 7:00 pm
Free