The COVID-19 pandemic has had a profound effect on business across the globe, and it’s far from over. In this webinar, Dr. Niels Neudecker of Kantar will present seven key questions companies need to answer in order to successfully guide their brand through the pandemic, ensure their brand and communications are delivering, and seize opportunities for growth.
Among the insights, attendees will learn:
• How to drive brand growth by identifying new and emerging consumer needs that are going unmet
• Why ensuring that your brand is perceived to be a good value is more important than price
• How to use search and social media data to identify opportunities
• How to improve conversion to sales by targeting predisposed buyers