Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs). Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
- This class is taken completely online
- We will provide a link to the platform on the day of the class
- This class requires a computer and strong internet connection
NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email email@example.com and someone from our team will be sure to respond to you with sign in instructions right away.
About the Instructor
Senior Specialist, Paid Search, Tinuiti
Ashley is a Senior Specialist of Paid Search at Tinuiti. Tinuiti is a Performance-Driven Digital Marketing Agency based in New York, with 8 other locations throughout the U.S. Within the Digital Marketing industry, Ashley specializes in paid media strategy and execution for clients within the retail, hospitality and real estate verticals. She executes across a variety of channels including Google, Bing, YouTube, Facebook, Instagram, Amazon, and Zillow. Within those channels, she develops and leads integrated campaigns across search, display, shopping, social and video. Her passion is to work with her team to help her clients’ businesses thrive.