The rapid rise of short-form video has turned platforms like TikTok into a goldmine of talent. Musicians are inventing creative new ways to grow their audiences using these tools, whether by directly promoting their own work, collaborating with other creators, or capitalizing on viral in-app trends. Short-form video expert Mary Rahmani is the head of Moon Projects, a new multidisciplinary creative agency and record label situated at the intersection of the music industry and the creator economy.
Rahmani is also the Global Head of Partnerships at Triller and previously led music partnerships at TikTok, where she worked with massive stars like Lil Nas X, The Weeknd, and Doja Cat, and supported rising TikTok talent like mxmtoon and Claire Rosinkranz.
In this candid discussion, Rahmani will discuss how artists can take advantage of short-form video to broaden their reach, while also sharing her perspective as an A&R specialist on how talent scouts can best utilize these platforms to discover the next big thing.
Speaker: Mary Rahmani, Founder of Moon Projects/Global Head of Partnerships at Triller
Moderator: Tatiana Cirisano, Music Business Reporter at Billboard