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(WEBINAR) Fashion & Beauty in Augmented Reality

Augmented Reality is bringing change to the consumer shopping experience and making an impact on the fashion and beauty industries.

Fashion and beauty companies are at the forefront of experimenting with Augmented Reality (AR). Join us to hear from 3 experts as they share their knowledge & experiences. We’ll discuss how they’ve adapted and innovated with AR and what the future holds for their industries.



Amanda Cosco is a journalist and founder of Electric Runway. Amanda’s reporting on digital culture, wearable technology, and retail innovation has been published by The Toronto Star, The Globe and Mail, WWD, Adweek, and more.

Amanda is most known for Electric Runway, her ongoing online project with a mission to document how technology is transforming the $2.4 trillion fashion industry. Through Electric Runway, Amanda has presented as a keynote speaker to several international delegations on fashion innovation, from the US to Estonia, Berlin, Barcelona, Finland, Hong Kong, Manilla, and more. Amanda has reported from the front lines of every stage of the fashion supply chain, from garment factories in Bangladesh to runway shows in Moscow.

Amanda appears regularly on TV and radio programs as an expert commentator on technology, fashion, retail, and innovation. She lives in Toronto.



Evan Rose is a technology entrepreneur, father, developer, husband and mental health advocate. He founded ROSE, an award-winning digital agency focused on building immersive augmented and virtual reality experiences for brands like Adidas, Converse, Bacardi, Kiehls and others. In addition to serving as a guide to the metaverse, ROSE also works as a technical partner for companies undergoing digital transformation. ROSE aims to build partnerships to help clients use cutting edge technology to create experiences users can’t stop talking about. ROSE is one of the 2021 INC 500 fastest growing companies in the US and a Shorty, Webby and Clutch award winner.


Andee Olson is the Vice President of Operations at Obsess, an experiential e-commerce platform, that enables retailers to create 3D 360 virtual stores on their websites. She manages the content and client teams which are responsible for bringing the stores to life for brands such as Ralph Lauren, Tommy Hilfiger, NARS, Charlotte Tilbury and more.


Mariae Caballero is the Business Development Director at Perfect Corp. Perfect Corp. is the world’s leading beauty tech solutions provider transforming the industry by marrying the highest level of augmented reality (AR) and artificial intelligence (AI) technology for a re-imagined consumer shopping experience for makeup/hair color try-on and a skincare diagnostic. Mariae supports brands and retailers in the development of their strategic digital roadmaps and facilitates the integration of Beauty Tech (Saas solutions) into their e-Commerce sites, in-store devices and APPs.


Event Details
09. 15. 2021
4:00 pm - 5:00 pm