Why do some new ventures take off while others fail? This course will investigate what is behind successful new ideas. We will learn that a deep understanding of consumer motivations is critical to success and that seemingly intuitive ideas are not always successful.
We invite you to sit in on a sample class from a signature course offered as part of Freeman School’s new online graduate degree, the Master of Management with a specialization in Entrepreneurial Hospitality (EH). In this program, students will learn the fundamentals of new product development and gain a deep understanding of the design innovation process.
The hospitality industry serves as a critical proxy for understanding how customer value is created and captured in any industry. Taught by adjunct lecturer and seasoned industry practitioner, Jeff Salyers, the New Product Development course is an integral component of the EH curriculum at large. Here students will conceptualize, develop, and validate a new product or service to be continuously refined throughout future courses.
Jeff Salyers, Instructor
Jeff brings over fifteen years of experience in brand management, innovation and sports marketing to the classroom. Most recently the Vice President of Marketing and New Product Development for Reily Foods, Jeff also worked for McCormick, Abbott Nutrition and Kimberly-Clark. Jeff has launched over 150 new items in the consumer packaged goods (CPG) space, which together have earned over $100 million in revenue. In addition to leading innovation teams, Jeff has CPG experience in P&L ownership, pricing, media and advertising, trade promotion, category management and consumer research. He also led the Season Ticket Services team with the National Basketball Association’s Charlotte Hornets. Jeff earned an MBA from The Ohio State University and holds a Master’s Degree in Sports Management.
AJ Brooks, Co-Presenter
AJ is a Lecturer at the A.B. Freeman School of Business where he focuses on Real Estate Finance and Hospitality Entrepreneurship. Prior to joining Tulane, AJ launched several entrepreneurial ventures related to hospitality and real estate development, including the historic, boutique Catahoula Hotel in downtown New Orleans. With a focus on urban infill projects and historic rehabilitation, AJ specializes in incentive-based development and is responsible for placing over $30 million of real estate assets in service over the course of his career. AJ teaches at both the Graduate and Undergraduate level at the Freeman School and holds an MBA from Tulane and a BA from University of Colorado.