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Aziza Sheerin Photo

Regional Director, Singapore, General Assembly

David Fallarme Photo

Head of Marketing SEA & India, HubSpot

About This Event

With 2020 feeling like a constant game of catch-up and current affairs driving present digital marketing trends, it is seemingly hard to predict what trend is going to rule the upcoming year. As we cautiously but optimistically look towards the future, what is one aspect of your marketing strategy you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Our panel of digital marketing experts will help you cut through the noise in order to spot the impactful new strategies. They will predict trends and give us insight into what they believe will be the most important digital marketing strategies or tactics to plan for in 2021. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? The possibilities are endless!


  • How each marketer determines trends.
  • Trends from 2020 and lessons learned.
  • Predicted trends for 2021 and beyond.

About the Panelists

Aziza Sheerin Photo

Regional Director, Singapore,
General Assembly

Aziza leads the Singapore office for General Assembly. Founded in 2011 in NYC, General Assembly has 32 campuses across 4 continents, and was voted the World’s most innovative company in education by Fast Company. GA delivers education in some of today’s most in-demand skills in tech, data, and design.

Aziza joined GA as the first hire in Singapore in 2015, and is responsible for GA’s market expansion here. In her role, she oversees P&L management, strategic partnerships, growth, and leading an awesome team. She leads GA’s partnership efforts with the Singapore government and the broader tech ecosystem to bridge the tech talent gap here. Over 60,000 people have attended a course, workshop, or event since our Singapore launch.

Before GA, Aziza worked on market expansion in emerging markets in Asia and building partnerships with governments, international development organizations, and stakeholders invested in advancing education and economic growth in emerging Asian economies.

She is passionate about education and economic empowerment; and creating more opportunities in the tech industry for people of diverse backgrounds.

David Fallarme Photo

Head of Marketing SEA & India,

David Fallarme leads regional marketing for HubSpot, a software platform that helps businesses grow their traffic, leads and sales. David has successfully grown products across several industries. During his time with Electronic Arts, he led customer acquisition for several video games with millions of users. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.

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About Our Partners


HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot’s platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.


Event Details
11. 24. 2020
10:30 pm - 11:30 pm