Loading Events
  • This event has passed.

(Webinar) Content Marketing Essentials

About This Workshop

Join us for FREE Workshop Wednesdays through October 19th to get a taste of what you’ll learn in our, Career-Boosting Part Time and Career-Transforming Immersive courses. Plus, *get a $200 credit to apply toward the course that fits your goals.

Are you thinking about a career in Digital Marketing, but don’t know where to start?

This free, 2-hour livestream will guide you through the basics of content marketing. You will learn tips and strategies on how to create a content marketing plan, how to use different digital channels to increase engagement through content, and how to track and analyse all of your content marketing efforts with data-driven decisions.

Learn from an expert instructor with real world experience in the industry you want to break into. Join us and gain the confidence to take the next step in your career.

*Terms & Conditions

What to expect during Workshop Wednesdays:

  • Ask questions and build your online network by interacting with fellow participants and an industry expert —live via a chat box and Q&A.
  • Get a hands-on taste of today’s best content marketing practices.
  • Learn new skills in the comfort of your own home, or on the go! Your microphone and camera will remain off during the livestream.


  • Understand what content marketing is.
  • Learn the fundamentals of a basic content marketing strategy.
  • Discover how to create and curate content for your business.
  • Learn the best tips to increase engagement through content.
  • Walk away with examples of KPIs and metrics to track.


  • This livestream requires a strong internet connection.
  • We will send the Zoom link via email on the day of the class.
  • NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to and we’ll send sign-in instructions right away!

About the Instructor

Jay Paul Photo

Director and Founder, Hustle & Hive Marketing

Dual Aussie and Brit, Jay, is an experienced Digital Trainer & Strategist. As Founder and Director at Hustle & Hive Marketing, she works with global brands – including Procter & Gamble, Merck and GSK – delivering digital strategy, transformation and training.

Jay holds the honour of being GA Distinguished Faculty. She has developed and facilitated 80+ digital workshops and courses for over 2,500 students.

Her digital marketing superpowers include (but not limited to!):

  • Paid search and SEO strategy
  • eCommerce and DTC
  • Scalable digital test and learn strategy
  • Local-global content optimisation Fun fact: Jay is a bucket list runner – having run in France, Spain, The UK, The US, Switzerland, Canada, Australia, Thailand – and the list grows!


Event Details
09. 20. 2022
7:00 pm - 9:00 pm