Join connecTed host Ted Cohen as he welcomes Lisa Farris, the Chief Marketing and Innovation Officer for the Recording Academy. Lisa oversees the evolution of the organization’s marketing, insights, research, and innovation that are reflective of the changes and growth in music and the Academy.
In collaboration with the Recording Academy’s leadership team, Farris is responsible for building upon the history of the organization that supports music creators, while accelerating the organization’s brand recognition. In her role, she is tasked with transforming and innovating audience experiences that support its members and engage music fans with purpose-driven initiatives.
While keeping the Recording Academy attuned to the changing media landscape, under Farris’ leadership the marketing and innovation team forges relationships with media and innovation partners to improve experiences across all brand touchpoints.
Prior to joining the Recording Academy, Farris served as chief digital & brand officer for MetricVision; co-founder of Get This, a technology that leveraged audio recognition to shop television and video entertainment; chief marketing officer for Move, Inc.; senior vice president of strategic marketing at Universal Music Group’s eLabs; and vice president of strategic marketing & new media at MCA Records. Lisa currently serves as EIR and mentor for entrepreneurship students at Loyola Marymount University.