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(WEBINAR) BUILDING & PROTECTING YOUR BRAND: INTELLECTUAL PROPERTY

The Food & Beverage industry is one of the largest and most competitive in the world.  To compete, food companies expend considerable resources in creating and promoting distinctive brands and increasingly look toward intellectual property (IP) protection as a tool to establish or maintain their unique position in the marketplace. IP offers a wide array of tools that can set companies apart and edge out the competition. At this event, we will discuss current branding challenges in the marketplace as well as IP protection options in the food business. We will then outline the specific challenges to IP protection in this area before turning to the opportunity and future prospects offered by IP in the food industry.

Join us as we hear from a panel of experts about how to build and protect your brand in today’s fast-changing and technology-driven world. 

REGISTER HERE

Panelists Include:

Katie Bleuer, Omnichannel Development Lead, Catalina Crunch

Randy Bridgeman, Partner, Perkins Coie

In his counsel to public and private companies, Randy often serves as outside corporate counsel and deal steward, quarterbacking the deal process from pre-sale preparations through to closing and positioning clients for expansion, strategic partnerships and changes in ownership.  Randy’s recent acquisition and sales counsel includes a series of cross-border, co-manufacturing joint-ventures for a global food manufacturer; a multibillion-dollar public-private partnership involving the private management of the Illinois Lottery; the sale of a multinational, family-owned manufacturer; several corporate venture investments; brand acquisitions for multinational companies with complex intellectual property assets; a series of dealership roll-ups for an industrial equipment OEM; and a range of complex commercial contracts. Randy has structured numerous traditional and non-conventional transactions to help clients realize long-term strategies.  His deal experience and background includes a full range of corporate issues and strategic transactions.  

David FournierPartner, Perkins Coie

David is an intellectual property partner with 20 years of life sciences experience. Prior to becoming an attorney, Dave spent several years working in clinical research and as a patent agent with Pfizer and its legacy companies. David’s practice concentrates on pharmaceutical, biologic, medical device and consumer product patent matters, with particular emphasis on product exclusivity planning, strategic development of global patent portfolios and client counseling under the Drug Price Competition and Patent Term Restoration (Hatch-Waxman) Act, relating to pharmaceutical products, and the Public Health Service Act and the Biologics Price Competition and Innovation Act, relating to biologic therapies. In addition to his patent procurement practice, Dave has extensive experience leading IP due diligence assessments relating to venture capital and private equity financings, public offerings, asset acquisitions and royalty monetizations. Dave also conducts patent landscape analyses, renders opinions on freedom-to-operate, inventorship, validity and patentability issues, drafts and negotiates patent license agreements and mines mature patent portfolios for opportunities to maximize value.

Arwen Kimmell, Director of Innovation Marketing,  JPG Resources

Arwen’s areas of expertise include; innovation, brand strategy, brand equity & foundations, brand communication, facilitation, and trend tracking. She has 10 years of leading strategic insights for both large and emerging Natural & Organic brands including Kashi, Bear Naked and RXBAR. Arwen also has 3 years consulting experience with leading H&W consulting firm, The Hartman Group doing both custom and syndicated research, as well as 15+ years of experience in consumer insights.

 

Dennis Ryan, Executive Creative Director,              Bader Rutter (Moderator)

Dennis has been making stuff up in Chicago for three decades, aside from a brief hiatus in Minneapolis where he honed his digital and social skills. From copywriter to CEO, he has dreamed up ideas and led teams on some of the world’s best-known brands including Budweiser, Gatorade, Frito Lay, Target, Kraft, Supercuts and the Cosmopolitan Hotel. His contagious enthusiasm for creative work no doubt stems from the fact that he earns a paycheck despite having graduated from Notre Dame with not one but two highly unsaleable majors in Art and English.

Event Details
11. 04. 2021
12:00 pm - 1:30 pm
Free