One of the most challenging aspects of being an entrepreneur is building a brand that represents your business in the most authentic way possible. Authenticity is the alignment of every single aspect of your brand platform; from your mission, vision, values -and to how you look and speak online, consistently living and speaking your brand’s truth is the KEY to creating a brand identity that is distinguishable and profitable from everyone else in your vertical.
So with all that said, how DO we go about tackling this and creating a brand that our customers can know, like, and trust? It all starts with brand personas.
In this live and interactive workshop, we’ll be discussing why brand personas are critical for authenticity. We’ll review two case studies that are specific to the food industry, and you will be led through a real-time exercise that will help you to create your very own brand personas.
- The difference between realistic brand vs. aspirational brand personas
- How to take an inventory of your brand’s personality attributes
- The framework for curating consistent, authentic content based on your aspirational brand personas
About The Presenter:
Jessica Korthuis is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses. Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen. Jessica has been featured by Girlboss, Thrive Global, The Lean Startup Co., Girl CEO Inc, Entreprenistas, She Leads NYC, VoyageATL and Biz Journals. She is a chief mom boss with a passion for empowering and advocating for women and female entrepreneurship, is a fierce advocate for alternative education, and is most happy spending time with her husband and daughter.