Did you know the frozen food space is $5.2 billion dollar industry, and according to our friends over at Mintel, 70% of consumers are adding more frozen foods to their daily diets and consumption habits. What does this mean for your food ideas? We are thrilled to announce a new three part virtual series in collaboration with our partners, Conagra Brands! Interested in learning more about how big brands think about innovation? Join Demand Science, R&D and Marketing experts from Conagra Brands in August for a webinar series on Behind the Glass Door: Succeeding in the Freezer Aisle. This series will cover how Conagra thinks about identifying and solving for latent demand, product design implications, and distribution and marketing activities to drive mental and physical availability. Each session will include content highlights plus time for Q&A.
This session will focus on the following topics:
Marketing and Distribution
- Consumer point of truth: Graphic design is critical to winning at-shelf
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- Modern food design
- Intuitive understanding of the food
- Clear communication of most critical attributes
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- Partnering with retailers
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- Getting on to shelf
- Shopper marketing and partnering with retailers
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- Modern Marketing outside the store
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- Coming full circle with consumer demand – how to reach the relevant audience to drive trial
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