As Chief Strategy Officer, Lilia Arroyo Flores is responsible for building and leading the strategy department across Havas Chicago, Annex Chicago and Annex Experience, to bring together human truths, data, analytics and insights.
After spending more than two decades working in advertising, communications and marketing, Lilia has mastered the ability for brands to engage people, drive brand conversation, and garner media headlines – it is through creative strategies fueled by understanding culture, human behavior, rigorous data intelligence and rich storytelling.
Lilia joined Havas from Edelman, where she was Executive Vice President, Head of Strategic Planning. She is a team leader and passionate mentor who motivates teams to increase productivity, creativity and business growth.
During her tenure at Edelman, Lilia partnered with CEOs, CMOs, CCOs, and other senior executives to identify audience insights and business strategies that drive brand equity, consideration, differentiation and growth.
Prior to Edelman, Lilia has been a brand catalyst at Leo Burnett and FCB. She has worked with multimillion-dollar global brands including: P&G, Coca-Cola and Walmart. She has been a featured speaker and workshop facilitator at Chicago Ideas Week, American Marketing Association and 4A’s StratFest.
Join us for a casual conversation with Lilia Arroyo Flores. Registrants may submit the questions before the event