This event is open to all individuals. Virtual access credentials will be provided upon registration.
About this event
In partnership with UCEDC, 76 Forward presents “Marketing Research Tools for Small Business”, continuing our 2022 series of monthly free business and financial literacy workshops. 76 Forward supports these agencies and organizations that share our commitment to small business growth.
Marketing Research Tools for Small Business
In this workshop, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.
- Discover how to put ReferenceUSA and DemographicsNOW to work for you
- Learn how business librarians can help you with your specific research needs
- Leave with tangible market research skills you can put into practice immediately
Presenter: Alejandro Cruz
Alejandro Cruz is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.
Prior to joining UCEDC, Alejandro held Project Manager positions at Wicresoft and Solar Renewable firms in New Jersey creating financial forecasts for business startups. He also served as lead consultant for three years for an economic development center in South Jersey.
About 76 Forward
We’re a community of entrepreneurs passionate about solving complex problems, revitalizing cities along the Northeast Corridor in the process. By joining 76 Forward, our members can access the knowledge, mentorship, capital, markets, and talent they need in order to scale. Along with offering shared workspace, we also offer focused programming, curriculum, community, and expertise to help entrepreneurs grow their business. For more information, please visit http://www.76forward.com and follow @1776 on Twitter and @1776vc on Instagram.