Date & Time: Thursday, June 11th, 2020, 11 AM PDT
> Daniel Beauchamp, Head of Virtual Reality & Augmented Reality at Shopify
> Tom Emrich and VP Product at 8th Wall
> Moderated by Amy Peck, Sr. Director of Enterprise Content at HTC
> Speaker to be announced
AR and 3D commerce applications are showing vital gains in conversion. Retail is now reckoning with the destruction of the old brick & mortar model. Moving forward, there will be less stores, less foot traffic and an existential question: do we need physical stores at all?
Augmented reality helps bridge some of the physical, in-store experience with digital. When combined with E-Commerce, AR is showing conversion lift, increased cart sizes, greater dwell time on page and higher retention. Sizing products for the home in AR reduces return rates post purchase. It’s also a technology that is quickly setting new standards with customers. When they see and use it they instantly begin expecting it.
Our last webinar was an interactive Q&A with Unity, Accenture and HTC. We saw an overwhelming amount of engagement from the audience and we want to bring live Q&A forward to increase our community connectivity. Live tweet questions with #retailar and #shapethefuture
This is the perfect opportunity for you to strategize on improving your revenue and eCommerce metrics so RSVP and bring your team along!
James Basnett (Head of Retail, Shape Immersive) will MC and we will start the event with Raffaella Camera (AccentureXR) who will give us a run down of what’s happening in retail AR. We will then tee up our panelists for an hour long conversation.
Daniel Beauchamp (Head of Virtual Reality & Augmented Reality at Shopify)
Daniel leads the augmented and virtual reality team at Shopify. Beauchamp and his team explore how these technologies will fundamentally change the future of retail, with a focus on unlocking new tools for Shopify merchants and partners around the world.
Tom Emrich (VP Product at 8th Wall)
Tom is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations.
As VP of Product at 8th Wall, Tom is leading the strategy and development of powerful tools used by developers to create reality content including WebAR. 8th Wall has powered AR content for brands including Sony Pictures’ Spider-Man, Miller Lite, British Gas, Heineken, Swiss Airlines, Porsche, Toyota, Red Bull, Time Magazine, LEGO and Ally + MONOPOLY.
Previous to 8th Wall, Tom was a founding partner at Super Ventures, the first VC fund dedicated to augmented reality. He also played a critical role in building the AR/VR ecosystem as founder of We Are Wearables and co-producer of AWE, the world’s #1 AR+VR event series.
Amy Peck (Sr. Director of Enterprise Content at HTC)
Amy is Sr. Director of Enterprise Content at HTC Vive Studios. Amy founded EndeavorVR, a leading global XR strategy & consulting firm. She is a recognized thought-leader in the space and speaks globally on the future of XR. She is a venture partner at the Capital Region AR/VR Accelerator, holds several Advisory Board roles and Co-chairs the VRARA Enterprise Committee. Her own personal mission is to see XR fundamentally improve every aspect of our lives with the goal of making this technology accessible and transformative for everyone.
Sponsored by: Accenture XR, Vancouver VR/AR Association
Hosted by: Shape Immersive
Click here to register